When you hear that someone made a good amount of money from investing in a company, it is most likely that they invested in a startup that turned out to be a success.

What is a Startup?

A startup is a new and growing enterprise with a viable business idea taking off in the marketplace. If you can secure some shares in the business while it is still a startup, once it gets acquired by a bigger company or becomes a public company, your share values in the company become in most cases up to ten times or more of the initial worth of your shares in the startup.

No other stage of investing in companies yields higher returns in the long run than the investment made in the startup stage of any given company.

The richest shareholders in Facebook, Google, Apple, and many other successful companies are those who invested when those companies were not yet public companies. They are the ones who invested when those companies were at the startup stage.

What is a public company?

A company becomes a public company when it gets listed on a stock exchange. When it gets listed on the stock exchange, that's when the public can buy shares of the company. And once a startup gets enlisted in a stock exchange, it has become a public company, and the share values of the present shareholders before it went public increase exponentially as more shares are being sold. I guess you will like something like this, but there is a risk!

The Risk Of Startup Investing.

Research has shown that ninety percent of startups fail within a space of five years. That's not hype, it is a reality. But the ability to evaluate a new business(startup) and believe that in the next five years or less that it will be a successful business is an assignment you have to do for yourself based on your conviction and what you know and believe in the new business that others do not yet know or might know but do not believe.

You must understand this concept called startup investing because if the startup you invested in fails, it fails along with your money, but if it succeeds, your return on investment becomes very salivating. The success of startup investing mostly depends on your clear understanding of the business you want to invest in.

Why Imejer?

One of the key problems in the African marketplace is the excessive flow of substandard products being merchandised as the right quality. This poses a high risk to both the retailer and the end user, thereby increasing the economic pains of the masses.

Therefore, imejer was designed to provide a robust channel through which good quality products can securely move from the factory floor to the end users across Africa. When this secured channel is established, the victims of fake products are drastically reduced and the good quality products will be widely available.

The gap between an idea and its successful execution in the marketplace is the first and most risky investment to make in a startup, and we are happy we did.

We have already started selling good-quality products through our distribution channels across northern and southern Nigeria, and our next milestone is to expand these channels to accommodate more products at a wider coverage, and we can not afford to embark on this journey alone.

Our investment journey.

Startup investing comes in several stages, and as I explained above, the first stage has been done by validating the idea behind imejer in the marketplace. The stage we are now is the growth stage where there is a need for us to expand the business model so it can accommodate more products at a wider coverage.

Investing as a donor.

When we give towards a cause without any expectation of payback or financial return, we call it a donation, and that is where our imejer journey started. Imejer is not just a business brand, it's a social enterprise designed to contribute positively to social causes we are passionate about through our business activities.

Working tirelessly for years without a paycheck to touch a life with our business skills, is an investment on a social cause we believed in and knowing so well that we can not achieve much alone, that's why we created a donation based fundraising campaign through which those who believed in those causes just as we do can graciously support us.

Your support for us at imejer.com/gofundme will help us prepare imejer for a bigger impact through equity investment in the next round.

Investing as a shareholder (Equity Investment)

This is where each dollar you invested in a startup like us is meant to pay off with a financial return once the startup goes public. That's where you own a piece of imejer as a shareholder. It's where our business partnership with you starts.

Equity investing means that whatever amount you invest in imejer, some piece of the company is allocated to you as shares. You are now a co-owner in the business. When the value of the shares increases, you might want to sell or hold for a long-term ride if you strongly believe in the business's long-term goals.

Presently, the money we are raising through donations at gofundme.com is what will help us solidfy imejer's infrastructure to accommodate our upcoming equity investment round.

Updates on our investment journey and the availability of our shares for equity investment will always be available on this page and our Facebook page.

Thank you for believing in us, and happy investing.

For enquiry, send us an email at imejerbrand@gmail.com or chat with us on WhatsApp through the button below.

Startup Investing

Own A Piece Of Imejer

To donate locally in Naira through bank transfer, use the account details below:

Account Name:

AncientBase Ltd

Account Number:

6483630764

Bank:

MoniePoint

To donate in USD on our campaign page at gofundme.com, then use the donate button above.